You didn't build this
business to be
trapped inside it.
You're working harder than ever, and yet the business still needs you for everything. The decisions, the fires, the financials. Growth was supposed to create freedom.
There is a better way. And it starts with clarity.
Revenue is growing.
But so is the weight of it.
You started this business with a vision of a business that supported your life, that made the impact you set out to make. You've worked hard to get here.
And yet something doesn't add up. The revenue is real. The freedom isn't.
Every decision still flows through you. Your team waits. Your margins are a mystery. You're paying everyone else before yourself. The milestones keep moving, and you keep running.
This isn't a hustle problem. This is a clarity, systems, and financial visibility problem.
You can't see where your money actually goes
Revenue is real, but where does it all go? You pay everyone else and hope there's something left for you. That's not the business you wanted.
Every new hire or client adds chaos, not capacity
Growth without systems creates complexity. Your team can't execute without you, and you worry about what happens the moment you step back.
Your biggest decisions run on gut feel
Your financials shouldn't be compliance documents for tax season. They should be decision tools. When you don't trust your numbers, strategy is guesswork.
"You don't need to work harder.
You need to see your business more clearly."
Financial insight.
Systems thinking.
A Coach Approach.
I've spent 20+ years as a CPA working alongside founder led businesses, watching brilliant entrepreneurs get trapped in the day to day, unable to step back and lead. That's why I built Indigo & Root.
As your Certified Systems Business Coach, I bring the financial lens most coaches don't have, and the coaching structure most accountants never offer. The two together change everything.
More About Kirsten →Kirsten Jenner · Indigo & Root
A proven operating system
built around your business.
The Founder First Scaling Model™ addresses whatever is holding your business back most, right now. A structured, coach led execution cadence built on two foundational pillars.
Disciplined Execution Cadence
The structure that connects everything. Annual, quarterly, and monthly rhythms with a coaching approach that turns your strategy into measurable results. Built on 52 business competencies, this is the operating system your business has been missing.
Founder & Business Vision
The personal clarity and business vision that makes every strategic decision easier and every priority clearer. Values, leadership, and a 3-year picture of where you are going.
Financial Clarity
Your numbers turned into a narrative you can lead from. A CPA lens on your financials so you can make confident decisions about pricing, profitability, and where to invest for growth.
A business that grows
without consuming you.
Clarity, alignment, and measurable progress built into every month. You stop reacting and start leading. From operator to owner.
From operator
to owner.
"Before working with Kirsten, I was making every decision alone, and I didn't trust my numbers enough to know if I was building something or just staying busy. Working with Indigo & Root changed that completely. I finally have a business that runs with clarity, not just hustle."Founder · B2B Services · Edmonton, AB
From operator to owner.
It starts with one conversation.
Founders Office Hours are complimentary. We tackle something top of mind for you. These sessions are useful regardless of whether we work together.
We'll talk about your business: where it is, where you want it to go, and what's standing in the way.