Grow your service-based business on your terms.

You started your business for more freedom, impact, and a life you enjoy.

Business and financial coaching for founders looking to grow their business to $3M and beyond without sacrificing the things that really matter to you.

Book a complimentary 30 Minute Business Spark Session

Download my Freedom Scorecard to determine how close freedom is for you!

"Before working with Kirsten, I was making every decision alone, and I didn't trust my numbers enough to know if I was building something or just staying busy. Working with Indigo & Root changed that completely. I finally have a business that runs with clarity, not just hustle."

[Confidential Client, Professional Services]

The Cost of Staying Stuck

Revenue is growing, but so is the weight of it.

You are working harder than ever, and it doesn’t feel worth it; your effort isn’t showing up in your bank account.
Your business owns you; you are afraid to take a few days, for fear the business will implode.
You have so much to do. How do you know if you are moving in the right direction?

It isn’t unusual for founder-led businesses to reach a point where growth creates complexity.

You can shift from overwhelmed operator to intentional owner with a higher level of clarity, structure, and support.

Financial Insight

Stop guessing and start understanding what your numbers are really telling you about your business.

Thinking differently

See what’s working, what’s breaking, and what’s slowing your growth. Create a clear path to how you want to grow.

A Coach Approach

Work with a thought partner who helps you move from chaos and confusion to confident, decisive action.

When you work with me…

This is about stepping out of the day-to-day noise and into a clearer way of running your business.

Your financials, your systems, and your decisions all start to work together, so you can see what’s really happening, lead with confidence, and stop carrying everything yourself.

You get access to a structured way to make decisions and grow your business your way.

You develop a practice that keeps you and your business moving forward.

Let’s Chat

Hi, I’m Kirsten

I am not your ordinary run of the mill business coach. You get access to my 20+ years business experience as a CPA working in small business as well as my coach training as an ICF Certified Systems Business Coach to deliver a Founder focused approach designed uniquely for you.

>>> Learn more About Me

“Before working with Kirsten, I was making every decision alone, and I didn't trust my numbers enough to know if I was building something or just staying busy. Working with Indigo & Root changed that completely. I finally have a business that runs with clarity, not just hustle."

[Client name, business]

How I can help you

I work with founders in [industries] to help you stop being a bottleneck.

Click here to explore my services.

You might be wondering

When a business grows, complexity usually grows faster than the systems built to handle it. Revenue goes up, but so do costs, rework and time spent putting out fires. More effort won’t fix that. Seeing where your time and money actually go, then redesigning the parts of the business that leak them, will.
You stop being the bottleneck by moving decisions out of your head and into systems your team can follow. Notice which decisions keep landing back on your desk, then give each one a clear rule, process or owner. Hiring more people before those systems exist usually just adds more questions for you to answer.
Yes, once your business runs on systems instead of on you. That means clear roles, simple documented processes and a team trusted to make decisions without you. It won’t happen by waiting for a quiet moment. It happens by deliberately building a business that works when you step away.
I help founders understand what their numbers are really telling them, then use that clarity to make better decisions about pricing, hiring, systems and growth. I don’t do your bookkeeping or taxes. I’m a thought partner who brings 20+ years of small business financial experience to the decisions you’re facing.
A consultant usually tells you what to do, and a fractional CFO manages your finances for you. I help you build the skills and systems to lead your business yourself. For many founders it’s an earlier, more accessible step, and it means you’ll get far more value from specialist help when you do need it.
Most coaching focuses on one piece of the business, like mindset, marketing or sales. I look at the whole system: your financials, your team and processes, and how you make decisions. We work from your real numbers, not guesswork, and build systems you’ll actually use instead of a binder of ideas.